Santikos’ Northwest theater at 7600 Interstate 10 West is close by. It then re-opened - but initially only on weekends. The Bijou was closed for about a year during the pandemic. It also hosts a quirky mix of events, including the Balcones Heights Jazz Festival, the horror-themed Monster Con and the Wonderland UFO Festival. Once a major shopping destination, Wonderland is now a blend of medical offices, mom-and-pop businesses and discount stores. The Bijou theater at Wonderland of the Americas has closed. As with “CODA,” operators also are facing mounting competition from streaming services.Īt the same time, Santikos’ lease for the six-screen Bijou at the struggling Northwest Side mall was coming up for renewal. Even after theaters reopened, some moviegoers have been reluctant to return to their seats. Cinemas were closed and film production halted for months. The theater industry as a whole was hit hard by the pandemic. Apple bought the film at Sundance Film Festival for a record $25 million. It played at Santikos theaters for just one week before opening on Apple TV+, taking the movie’s audiences out of theaters, Brooks said. “CODA,” which recently won an Oscar for best picture, is an example of the new reality. Other titles opening in the Bijou Collection this month and next include “Three Thousand Years of Longing,” starring Tilda Swinton, “Moonage Daydream,” a documentary about David Bowie, the mystery “See How They Run,” and the 2022 Sundance Film Festival favorite, “God’s Country.”Īn online presence for the Bijou Collection is available on the Santikos website.Beyond that, the “art-film dynamic is changing,” said Andrew Brooks, Santikos’ executive director of marketing and sales. “I’m a creative person, and I love movies about art, and creating art, and how that affects your life process and your life choices.” Villanueva says he’s personally looking forward to it. The Bijou Collection opens this Friday with a San Antonio exclusive run of the A24 Studios film “ Funny Pages,” a darkly comedic coming-of-age story about an aspiring cartoonist that earned a three-minute ovation at its Cannes Film Festival premiere last May.
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Guests who are also part of the Santikos Movie Lovers rewards program can earn extra points on their accounts for checking off Bijou Collection titles within a given month. Villanueva said Santikos is also planning to bring in special guests, such as film professors from local universities, to facilitate discussions following select screenings at the theaters. “I think that’s a big part of the art house community, is not just seeing the movie and moving on, but talking about it afterwards and discussing… how made you feel, and maybe how you felt that first night, and then how you felt about it maybe a few weeks later.”
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“The Bijou Series really needed a home,” Villanueva explained. There’s even a channel specifically for spoiler-laden discussion.
To facilitate that, Santikos has launched a series of channels on the social media app Discord, including a channel devoted to the Bijou series, as well as places to chat about other recent films and new releases. Nevertheless, Villanueva recognizes that part of the whole art house experience is bringing people together. While there still isn’t a full-service, dedicated art house theater in San Antonio, the Bijou Collection films are being rolled out at the Embassy and Palladium theaters, with the goal of spreading them around to other locations in the local chain’s fleet. “Movies that make you think differently, or make you feel differently” will be part of the programming series, said Rene Villanueva, Santikos’ Digital Media Manager, and one of the Bijou Collection programmers. This week, Santikos launches the Bijou Collection, an ongoing series of independent and thought-provoking films to bring audiences together. Indie film lovers in San Antonio who’ve been hungry for a big screen experience since the closing of the Santikos Bijou in March, 2022 have something new to enjoy.
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